![]() ![]() The brand propose a new style in the luxury industry. PROBLEMATIQUE In 1996 a new luxury brand is created « ZADIG&VOLTAIRE ». ![]() Perspectives Growing Expansion to US and Asian markets (long term) New product line For children : Zadig et Voltaire little Zadig et Voltaire Luxe Leather (boots and bags), jewellry Their aim Provide everything for the whole family Clothes Jewerlly Shoes Parfume (mid december 2008) Provide hype goods « affordable » but also very luxurious (Zadig et Voltaire Luxe) So the goal is to design in each store a kind of vertuous consuming cycle and thus a concurential advantage Īdvantages Flexible – because of small scale nature can be adapted quickly, relatively easy to respond to change Low Cost – one of the founding principles – ideal for firms who do not have massive marketing budgets Targeted – designed to reach the target market – reduces waste and ineffectiveness Simple – many of the methods simple and easy to use and implement – ideal for the smaller business Methodology Primary data Secondary data Surveys Visiting Zadig et Voltaire’s shops Packaging Clients Workers and managers Why The four Ps Marketing strategies used Specific communication Agenda Buzz Marketing SWOT analysis Perpectives II. Why do we chose Zadig and Voltaire Luxury brand Marketing trends Bobos / kidults Introduction ![]()
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